Change a coming

I found this little bit of news on the BBC's website and thought I'd give everyone a warning.

I don't want people to hear the new slogan and crumble to their knees wondering what had happened. I don't want people thinking that they've been transported to a strange parallel dimension. Be prepared. Change isn't always good.

Ad slogan has a break - for good

One of the most recognizable slogans in advertising history - "Have a break, have a KitKat" - is to be dropped after 47 years.

Manufacturer Nestle Rowntree has said it will roll out a new tagline - "Make the most of your break" - next month.

KitKat's first television commercial launched the famous tagline in 1957.

Andrex toilet roll is also reported to be replacing its 32-year-old "Soft, strong and long" slogan with the tagline, "Tuggable, huggable softness".

Why did they have to mess with a good thing? It's stupid and won't do anything. Kit Kat's ad people just wanted to make it look like they're doing something.

The second slogan change was a good idea. Joel already has numerous sexual innuendos pumping, thrusting and grinding through his head.