The Future Is REALLY Friendly

Two points that need to be cleared up so that all members of our admittedly meagre audience can understand this post:

1. In the mens bathroom in any given public centre, there are advertisements that hang on the wall right above the urinals. It's actually sort of clever from a marketing standpoint, due to the fact that guys will rarely glance around while they're taking a piss. The company's got the rapt attention of a consumer for about 10 - 30 seconds. One poor soul vented his rage by scrawling "JUST LET ME FUCKIN PISS" on an ad. I was impressed, most of the culture jamming that occurs here involves somebody doodling a penis next to a model's mouth.
   
   
2. One of the most loathed companies in all of Canada is Telus, the default choice for telecommunications in many areas of the country. In fact, Canadians would have risen up and slain this grotesque bureaucracy if it wasn't for one small thing:
   
   
   
   Their advertisements have cute animals in them.
   
   OMG LOOK AT DA KEWL MONKEY LOL AWWWWW!!!
   
   ...
   
   Sorry.
   

Let's begin! So one day I was... accessing the facilities at school and I noticed something very peculiar about the advertisement. It was for Telus Mobility's new SPARK service, which I have absolutely no clue about, apart from the fact it involves games of some kind. Anyways, it features a cute lil' songbird perched on a wire with its back towards the viewer, with the bird's head coyly turned around. In big letters above is written, "Swordfight?"

Now, I find this goddamn hilarious, and I guarantee you soon will as well. Just follow these two simple steps:

1. Think, nay, FOCUS on where this advertisement was located.
   
   
2. Click here to look up the definition of swordfight in the Urban Dictionary.
   

So... hmmm... ummm...

Yeah.